:root {
  --bg: #fbf8f4; --ink: #231f20; --muted: #6b6264; --accent: #b4532a;
  --card: #ffffff; --line: #e9e1d9; --soft: #f3e9df;
}
* { box-sizing: border-box; }
body { margin: 0; background: var(--bg); color: var(--ink);
  font: 17px/1.6 system-ui, -apple-system, "Segoe UI", sans-serif; }
a { color: var(--accent); }
.wrap { max-width: 960px; margin: 0 auto; padding: 0 16px; }
header.site { border-bottom: 1px solid var(--line); }
header.site .wrap { display: flex; justify-content: space-between; align-items: center;
  flex-wrap: wrap; gap: 8px; padding-top: 14px; padding-bottom: 14px; }
.brand { font-weight: 700; color: var(--ink); text-decoration: none; }
nav a { margin-left: 16px; color: var(--ink); text-decoration: none; }
nav a[aria-current="page"] { color: var(--accent); font-weight: 600; }
section { padding: 40px 0; border-bottom: 1px solid var(--line); }
section:last-of-type { border-bottom: 0; }
h1 { font-size: clamp(2rem, 6vw, 3rem); line-height: 1.1; margin: 0 0 12px; }
h2 { font-size: 1.5rem; margin: 0 0 16px; }
.lead { font-size: 1.15rem; color: var(--muted); max-width: 40em; }
.grid { display: grid; gap: 14px; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); }
.card { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 18px; }
.big { font-size: 2.6rem; font-weight: 800; color: var(--accent); line-height: 1; }
.stat-label { color: var(--muted); margin-top: 6px; font-size: .95rem; }
.small { color: var(--muted); font-size: .85rem; }
.bar { height: 8px; background: var(--soft); border-radius: 99px; overflow: hidden; margin: 4px 0 10px; }
.bar > span { display: block; height: 100%; background: var(--accent); }
.row { display: flex; justify-content: space-between; font-size: .95rem; }
.chips { display: flex; flex-wrap: wrap; gap: 10px; padding: 0; list-style: none; margin: 0; }
.chips li { background: var(--soft); border-radius: 99px; padding: 6px 16px; }
ol.steps { padding-left: 20px; } ol.steps li { margin-bottom: 8px; }
form { display: grid; gap: 12px; max-width: 520px; }
input, textarea { width: 100%; padding: 10px 12px; font: inherit; color: var(--ink);
  background: var(--card); border: 1px solid var(--line); border-radius: 8px; }
button, .btn { display: inline-block; font: inherit; font-weight: 600; cursor: pointer; border: 0;
  background: var(--accent); color: #fff; padding: 10px 20px; border-radius: 8px; text-decoration: none; }
footer { padding: 24px 0 40px; color: var(--muted); font-size: .9rem; }

h1, h2, .brand { font-family: Georgia, "Times New Roman", serif; font-weight: 600; }
.hero { padding-top: 56px; padding-bottom: 28px; border: 0; }
.eyebrow { text-transform: uppercase; letter-spacing: .12em; font-size: .8rem; color: var(--accent); margin: 0 0 8px; }
.small-btn { padding: 6px 14px; margin-left: 16px; color: #fff; }
.card p { margin: 6px 0 0; color: var(--muted); font-size: .95rem; }
.num { width: 32px; height: 32px; border-radius: 50%; background: var(--soft); color: var(--accent);
  display: grid; place-items: center; font-weight: 700; margin-bottom: 8px; }
ul.plain { padding-left: 20px; } ul.plain li { margin-bottom: 6px; }
h3 { margin: 28px 0 12px; }

/* Video tiles and the scrolling strip */
.tile { all: unset; cursor: pointer; display: block; flex: 0 0 auto; width: 150px; }
.tile:focus-visible .phone { outline: 3px solid var(--accent); }
.phone { position: relative; display: block; aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden;
  border: 3px solid var(--ink); background: var(--soft); }
.phone img { width: 100%; height: 100%; object-fit: cover; display: block; }
.play { position: absolute; inset: 0; margin: auto; width: 44px; height: 44px; border-radius: 50%;
  background: rgba(0,0,0,.55); }
.play::after { content: ""; position: absolute; left: 17px; top: 12px; border-left: 15px solid #fff;
  border-top: 10px solid transparent; border-bottom: 10px solid transparent; }
.cap { display: block; text-align: center; font-size: .8rem; color: var(--muted); margin-top: 6px; }
.strip { overflow: hidden; padding: 8px 0 16px; }
.track { display: flex; gap: 16px; width: max-content; animation: slide 60s linear infinite; }
.track .tile { width: 170px; }
.strip:hover .track, .strip:focus-within .track { animation-play-state: paused; }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .strip { overflow-x: auto; } .track { animation: none; }
}
.tiles { display: flex; gap: 14px; overflow-x: auto; padding-bottom: 8px; }
.niche h3 { margin-top: 0; }
#niches { display: grid; gap: 28px; }
dialog { border: 0; padding: 0; background: #000; border-radius: 14px; max-width: min(92vw, 420px); width: 100%; }
dialog::backdrop { background: rgba(0,0,0,.7); }
dialog video { display: block; width: 100%; max-height: 85vh; }
.close { position: absolute; top: 6px; right: 8px; z-index: 1; background: rgba(0,0,0,.6); color: #fff;
  font-size: 1.4rem; line-height: 1; padding: 4px 10px; }